Week 10 August 15, 2012: Three concrete changes were submitted to Sherry in order to have them added to Stage, the program that allows us to alter parts of the DMPTool without affecting the live site Based on the feedback provided by Carly and Andrew on my last blog post, Continue reading Changes Submitted for Stage
Week 10 August 13, 2012: Last week of the internship As I am preparing to make suggested changes to the DMPTool, the following are a list of the status of each of the changes I am planning to implement and this includes any issues that I have been running into Continue reading Taking the Leap!
Week 9 August 9, 2012: Applying what we learned from the user survey to make concrete suggestions for how to improve the content of the DMPTool and continuing to push the marketing campaign New and Improved: The moment has finally arrived! Its time to take what I have learned from Continue reading New and Improved: Using the Survey to Improve the Tool
Week 8 August 6, 2012 The last full 2 weeks are upon us! Time definitely flies when you are having fun…a.k.a. working on improving a research tool! I spent the morning going over the comments from the user survey. I would like to share some of the notable comments. Again, Continue reading User Survey Responses and Next Steps
Week 8 August 2, 2012: Back in LA for remainder of the internship, distributing marketing campaign materials, results for user test slowly trickling in Hello All, Well, I am back in Los Angeles! So please note that I will be on west coast time, so the updates will mostly likely Continue reading Distributing the Marketing Emails/Flyers
Week 7 July 27, 2012: Collecting components of the marketing campaign, executing the campaign, starting to see responses from the survey…. Happy Friday Everyone, Thanks again everyone for your comments, suggestions, and patience while I have been working on the flyers and emails for the marketing campaign. I feel like Continue reading Executing the Marketing Campaign and Starting to Get Survey Responses!
Week 7 July 24, 2012: Marketing Hi All, Wanted to let everyone know that I have started getting responses to my follow-up emails, notifying me that they will complete the survey sometime this week, so that’s encouraging. I will send some more follow-up emails to those that I sent the Continue reading Keep on Keepin’ on
Week 6 July 20, 2012: Continuing to create drafts of flyers, update on user tests So it turns out that creating short and effective marketing messages is a lot harder than I originally anticipated. I keep creating flyers that I virtually crumple up and throw away. Everyone now has draft Continue reading Don Draper Makes it Look Easy…
July 17, 2012 Week 6: A Move Towards Marketing Brief Recap: After last week’s mid-point review, it became clear that I need to really focus on marketing, especially now that the user survey is drafted, and sent out. A quick update on that side…I have now sent out the survey Continue reading The Medium is the Message
Week 5 July 9, 2012: Revising the User Test Protocol Happy Monday All, I have sent the revised draft of the User Test Protocol to incorporate your comments, thoughts, etc. I definitely understand (AND APPRECIATE) all of your comments. I hope this next iteration works better. Let me know what Continue reading Half-Way Point: User Test Protocol Revisions